"Retail is Detail"

                                              

                                         “RETAIL IS DETAIL”

 This old adage has been repeated year after year in “Brick and Mortar” retail.

 The blog will take a monthly look at tried and true retail best practices, and how
 to best apply them to today’s online selling.   

 Because it’s November we are taking a look at how best to manage seasonal items.

-         All brick and mortar stores are doing things differently right now for seasonal sales

-         Notice “big box” retailers from Neiman Marcus to Walmart look different. You 

      will see “gift-able” items in positions outside the department they usually live in; as
      an example; Slipper outposts, boxed jewelry tables in aisles, fun seasonal impulse
      items near cashier desks.

  While we don’t have a physical store to set up we should be aware of the principle that
  drive these changes and how we can apply them to our shops.

  First and foremost - seasonal items have the shortest window of "sale-ability" in the

  mind of customers.  In fact that window starts closing as the holiday draws near.

  The day after a holiday customers see these seasonal items as clearance.

  Ok,  let’s apply this to selling Vintage online:



      Now is the time your seasonal items, holiday specific clothing and accessories should be featured in prominent positions in your shop

    *Plan Now, decide if you will have a clearance event on the 26th.  If not be sure to move your seasonal items to a less prominent location in your shop (after the holiday)

    Plan Now a fresh and different look for your shop on the 26th or sooner

* Because we are selling Vintage, seasonal items often continue to have value beyond the current year,  just be sure to put them in a less prominent spot in your shop.

About Love Of Vintage - Etsy Team

The Love of Vintage – Etsy Team promotes vintage and antique jewelry and clothing on Etsy by showing, through our shops and listings, the variety and value of these items. Team LOVE is a team for knowledgeable, honest sellers who maintain excellent customer service. Our members use standard accepted online selling practices.

Team LOVE members support and encourage each other as we work towards our individual goals as shop owners and quality vintage sellers. We actively participate in team promotions, activities and discussions.



What we focus on as a team:
- Marketing our shops and the team through Etsy and social media.
- Increasing traffic to and sales in our shops
- Friendly critiques of member shops as requested
- Tricks and tools of the trade
- Ad campaigns
- Membership growth

To find fabulous vintage and antique jewelry, apparel & accessories and vanity items, search the key word:  TEAMLOVE on Etsy