“RETAIL IS DETAIL”
This old adage has been repeated year after year in “Brick and Mortar” retail.
The blog will take a monthly look at tried and true retail best practices, and how
to best apply them to today’s online selling.
Because it’s November we are
taking a look at how best to manage seasonal items.
- All brick and mortar stores are doing things
differently right now for seasonal sales
- Notice “big box” retailers from Neiman Marcus to
Walmart look different. You
will see “gift-able” items in positions outside the department they usually live in; as
an example; Slipper
outposts, boxed jewelry tables in aisles, fun seasonal impulse
items near cashier desks.
While we don’t have a physical store to set up
we should be aware of the principle that
drive these changes and how we can apply them to our shops.
First and foremost - seasonal items have the shortest window
of "sale-ability" in the
mind of customers.
In fact that window starts closing as the holiday draws near.
The day after a holiday customers see these seasonal
items as clearance.
Ok, let’s apply this to selling Vintage online:
Now is the time your seasonal items, holiday specific clothing and accessories should be featured in prominent positions in your shop
*Plan Now, decide if you will have a clearance event on the 26th. If not be sure to move your seasonal items to a less prominent location in your shop (after the holiday)
Plan Now a fresh and different look for your shop on the 26th or sooner
* Because we are
selling Vintage, seasonal items often continue to have value beyond the current
year, just be sure to put them in
a less prominent spot in your shop.
